Certification status
Informed Sport
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ELEAT ELEAT CEREAL
ELEAT is a high-protein breakfast cereal, not a powder — vegan, gluten-free and a 2023 Great Taste Award winner, with around 17g protein and low sugar per serving. It is the UK's first Informed Sport certified cereal, so every batch is screened against banned substances. Listed at Holland & Barrett at £5.50.
Buy in the UK
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Why this certification matters
- Informed Sport
- Informed Sport certification is especially relevant for athletes in tested sports because products are batch-tested for substances prohibited in sport.
Frequently asked questions
- Is ELEAT a protein powder?
- No — it is a breakfast cereal you eat with milk or a milk alternative, delivering around 17g protein and low sugar per serving, rather than a shake powder.
- Why does an Informed Sport cereal matter?
- Informed Sport batch-tests against the WADA banned-substances list. ELEAT is the first breakfast cereal to carry it, so tested athletes can eat it without doping-control risk.
- Is ELEAT suitable for vegans?
- Yes — the range is vegan and gluten-free, which is unusual for a high-protein cereal, as many rely on added milk protein.
- Where can I buy it?
- We list it at Holland & Barrett at £5.50 per box; it is also sold direct from ELEAT. Confirm the live price and box size before ordering.
