Certification status
Informed Sport
Beet It Sport Beet It Sport Nitrate 400 Concentrated Beetroot Shot
A pocket-sized 70 ml shot delivering 400 mg of dietary nitrate from 98% concentrated beetroot juice (with a little lemon to cut the earthiness) — about the nitrate of six beets. Informed Sport certified, the format used in much of the published nitrate research. £29.50 at Amazon UK, with 1,600 reviews at 4.3/5.
Buy in the UK
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Why this certification matters
- Informed Sport
- Informed Sport certification is especially relevant for athletes in tested sports because products are batch-tested for substances prohibited in sport.
Frequently asked questions
- How much nitrate is in a shot?
- 400 mg of dietary nitrate per 70 ml shot, from 98% concentrated beetroot juice plus 2% lemon juice — roughly the nitrate content of six whole beetroots.
- Shot or crystals — what's the difference?
- Both deliver 400 mg of nitrate. The shot is a ready-to-drink 70 ml liquid; the crystals are 20 g sachets you add to food or drink. The shot is the more convenient grab-and-go option.
- When should I take it?
- Typically two to three hours before exercise, with some athletes loading daily for a few days before an event. It's studied for endurance and reducing the oxygen cost of exercise.
- Is it certified for banned substances?
- Yes — Informed Sport, with each batch screened against the WADA banned list. Beet It Sport shots feature in much of the published research on dietary nitrate.
- Is it suitable for vegans?
- Yes — it's just concentrated beetroot and lemon juice, with no animal ingredients, and is dairy- and gluten-free.
