Informed Choice
Informed Choice is a UK quality programme. It tests finished sports nutrition products. It checks them for drugs banned in sport. It uses blind sampling each month. It does not test every batch. So it is less strict than Informed Sport.
Who runs it
Informed Choice is run by LGC. LGC is a global science group. It also runs Informed Sport, Informed Protein, and Informed Ingredients. The tests are done in LGC’s own lab. That lab is ISO 17025 accredited.
Informed Choice vs Informed Sport
Both programmes check for the same banned drugs. They differ in how often they test:
- Informed Sport — every batch is tested. This is the right tier if you compete in a tested sport. Read about Informed Sport →
- Informed Choice — tested each month. Only some products are tested each month. It does not test every batch. It is a good routine check. But it is not as safe as per-batch testing if you compete.
How to check
Look for the Informed Choice logo on the bottle. Then check the brand or product. Use the official LGC database at choice.wetestyoutrust.com.
What it does not cover
Informed Choice does not test every batch. So it is not a swap for Informed Sport if you compete. It does not test potency. It does not test identity. It does not test for other contaminants. It only checks for banned drugs.
Best for
This suits gym-goers and amateur athletes. They want an outside check for banned drugs. But they do not need the higher bar of per-batch Informed Sport.